Work AquaFunded

AquaFunded

Prop trading · Full ad production · 2025

Their ads spoke to traders. For every trader there are twenty beginners, so we advertised to the beginners. Sales went to $12.4M.

$12.4Msales in 12 months
+52%average ROAS
+472%net profit

Watch the case-study breakdown

Where they were

AquaFunded sells funded trading accounts. They were already a 7-figure brand, around $2.4M a year, running Meta and Google. Every time they pushed the Meta budget, ROAS fell. The ceiling was the audience, not the bidding: every ad was written for people who already trade, and there are only so many of those.

What we changed

We went looking for the bigger room. For every experienced trader there are roughly twenty beginners, and the market of people who just want to make money online is bigger again. So the advertising moved off traders and onto the people who want to become one. The creative followed: organic-looking footage built to sit between the videos a beginner already watches, and to take attention from the course sellers in that feed. Ugly and believable beat polished and studio-lit every time.

What the account did

Total sales: US$12,452,256 (up 435%)
Ad spend: US$1,008,660 (up 252%)
Average ROAS: up 52%
Net profit: US$8,638,357 (up 472%)
MER: 8%, down from 12%
Net margin: 69%
New-customer CPA: US$39.50
New-customer ROAS: 2.02

Worth knowing

Spend tripled and MER still fell four points. The growth did not come from paying more for the same buyer.
HookMasters ran the whole ad production for the year: research, scripts, creators, editing and iteration.
Financial services is a restricted category on Meta. Scripts were written to clear review, and existing creative was rewritten to do the same, so the account kept spending.

Figures from the client's analytics dashboard, last 12 months against the previous period. Currency USD. Claims describe advertising performance, not trading outcomes.