EKON / RoadArmor

Where they were

EKON's Meta account was already spending over €300k a month with three other creative sources when HookMasters went live on 27 April 2026. The client's own targets were written into the campaign name: breakeven at 1.65 ROAS, 20% margin at 2.47, 30% margin at 3.28. Average order value €140 to €160. Audience: US male riders, 55 and up.

What we changed

We came in as a fourth vendor and were measured against the other three every week. The brief was narrow: make ads that a 60-year-old rider would believe. That meant founder-led video, plain social proof, and statics that read at a glance rather than studio product films.

What the account did

Average ROAS on our ads

2.58

Average ROAS on the rest of the account

2.27

ROAS lift over the rest of the account

+13.7%

Concepts produced

148

Fee-period spend on HookMasters ads

€68,845

Meta-attributed revenue

€177,688

First 30 days, Apr 27 to May 20

€45,694 spend · 2.87 ROAS · 942 purchases · CPA €48.51, against 2.58 and CPA €50.32 for the rest of the account

Full May

€70,196 spend · 2.70 ROAS · 1,314 purchases · CPA €53.42, against 2.53 for the rest of the account

Mid-June, Jun 3 to 17

€27,149 spend · 2.65 ROAS · CPA €53.13, against 2.41 and CPA €58.79 for the rest of the account

Share of account spend

0% to 12.8% in the first 30 days, 14.4% by mid-June

Worth knowing

• 10 of the 21 ads that reached €500 or more in spend cleared the client's 2.47 margin target.
• Best ad copy: the Father's Day "Last chance" body ran at 4.39 ROAS and CPA €34.14 on €1,195.
• 72% of spend landed on the 55+ audience, at 3.03 ROAS for 55 to 64 and 2.92 for 65+. The creative matched the buyer.
• Winning statics ran at €19 to €20 CPM against €45 to €50 for video.

Verified. All figures rebuilt from raw Meta exports on 2 September 2026. Window is April to June 2026. Revenue is Meta-attributed, 7-day click and 1-day view.