EKON / RoadArmor

Where they were

EKON had already worked with three creative agencies before us, so the account had plenty of ads in it. The problem was speed. A winner would show up and nothing was ready to follow it, so by the time the iterations existed the original had already burned out. New trends went the same way: whatever got made arrived after the moment had passed. Audience: US male riders, 55 and up.

What we changed

We came in with a different editing philosophy. Much faster cuts, and angles tested in batches instead of one at a time. Producing with AI is what made that pace possible. When an ad started working we had iterations of it live while it was still working, rather than weeks after it had died.

What the account did

Average ROAS on our ads

2.58

Average ROAS on the rest of the account

2.27

ROAS lift over the rest of the account

+13.7%

Concepts produced

148

Share of account spend

0% to 14.4% in under two months