BergXPerten

Where they were

BergXPerten sells orthopedic footwear in Germany. Their buyer is 50 and over, dealing with chronic pain, poor sleep, blood sugar and weight. In February 2025 the Meta account was running at 2.79 ROAS, almost all of it on image ads. Video had never worked: the UGC took weeks to produce and the creators never quite looked like the buyer. Growth was coming from retention, and new product lines were sitting untested.

What we changed

We took video production off them and built a system around it: organic B-roll of the products, creators who actually match a 50-plus buyer, and a testing cadence fast enough to put a new product in market every few weeks. Thirteen product lines went through it in a year. Four of them became winners. Video was what stood between this account and cold traffic. Once it cleared, they had the reach and four new products to sell into it.

What the account did

Monthly spend, February to June

up 2.8x

Monthly revenue, February to June

up 2.6x

Monthly purchases, February to June

up 2.6x

ROAS across that scale

2.79 to 2.56

April to December, nine months

2.1x February's monthly spend, ROAS held at 2.50

New product lines tested

13, of which 4 became winners

Worth knowing

• Spend went up 2.8x and ROAS moved only from 2.79 to 2.56. They scaled without buying the growth.
• About 45% of the revenue in that window came from ads we produced.
• One script we wrote carried €41k of spend on its own at 2.14 ROAS.

Figures taken from the client's Meta Ads Manager. Before window 1 to 28 February 2025. Scale window 1 April to 31 December 2025. Currency EUR.