BergXPerten

Where they were

BergXPerten sells orthopedic footwear in Germany. Their buyer is 50 and over, dealing with chronic pain, poor sleep, blood sugar and weight. In February 2025 the Meta account spent €91k and returned €255k, almost all of it on image ads. Video had never worked: the UGC took weeks to produce and the creators never quite looked like the buyer. Growth was coming from retention, and new product lines were sitting untested.

What we changed

We took video production off them and built a system around it: organic B-roll of the products, creators who actually match a 50-plus buyer, and a testing cadence fast enough to put a new product in market every few weeks. Thirteen product lines went through it in a year. Four of them became winners. Video was the thing standing between this account and cold traffic, and once it cleared they had both the reach and something new to sell into it.

What the account did

February 2025, before

€91,401 spend · €254,746 revenue · 2.79 ROAS · 4,998 purchases

30 days to 22 June 2025

€256,109 spend · €654,530 revenue · 2.56 ROAS · 13,048 purchases

April to December 2025

€1,740,827 spend · €4,347,789 revenue · 2.50 ROAS · 85,300 purchases

New product lines tested

13, of which 4 became winners

Customers acquired

Over 80,000

Worth knowing

• Spend went up 2.8x and ROAS moved only from 2.79 to 2.56. They scaled without buying the growth.
• Around €2M of the April to December revenue came from ads we produced.
• One script we wrote carried €41k of spend on its own at 2.14 ROAS.
• 688 campaigns ran across the window at €12.55 CPM and €0.50 CPC.

Figures taken from the client's Meta Ads Manager. Before window 1 to 28 February 2025. Scale window 1 April to 31 December 2025. Currency EUR.