ArthriEase

Where they were

ArthriEase sells joint and mobility products and was doing its volume through TikTok Shop. Meta was the account they wanted to carry real budget, and it would not. In February 2025 it spent $4,204 and returned $4,213. One dollar out, one dollar back, 72 purchases. There was nothing there to scale.

What we changed

No new shoot. We re-edited the footage the brand already owned and tested angles they had never run: a different problem to open on, a different person to open on, a different promise. The winners went straight into budget. Twenty-five times the spend went through the account the following month and the ads got sharper, not tireder.

What the account did

February 2025, before

$4,204 spend · $4,213 revenue · 1.00 ROAS · 72 purchases

March 2025, after

$106,097 spend · $155,938 revenue · 1.47 ROAS · 2,691 purchases

Click-through rate

3.14% to 4.73%

Cost per click

$1.05 to $1.43

Worth knowing

• Spend went up 25x in 28 days and click-through rate went up with it. Usually it goes the other way.
• ROAS moved from 1.00 to 1.47, which is the difference between an account that cannot be funded and one that can.
• Every winning ad was cut from footage the brand had already paid for.

Figures taken from the client's Meta Ads Manager. Before window 1 to 28 February 2025, after window 1 to 31 March 2025. Currency USD.