Direct-response video ads for Meta

We only do one thing: Creatives that SCALE

HookMasters is a performance creative studio for DTC brands. From the script to the person on camera to the final cut, we make it all. With creators or completely AI. Then we tell you what it did to your brand, not just your ROAS.

Book a 30-min call See our AI work

5000+ video ads · 70+ brands · $30M+ revenue generated

AI-generated street interview ad for a prop trading firm

Kitchen knife ad: a chef lifts the blade over a wooden board

Night-riding motorcycle animation illustrating a crash a second before impact

Prop trading ad: creator at home explaining how weekly payouts work

Courtroom-style ad built around a customer dispute over a fifty thousand dollar policy

Creator in a hallway demonstrating an orthopaedic aid, speaking German

Barefoot shoe ad with a foot-health diagram beside the creator

Podcast-style ad: a bearded man in headphones sharing a dentist's secret

Prop trading ad opening on the question of how much a trader earns in a year

Talk-show clip repurposed into an ad about a ring the guest wears every day

Travel ad looking up into the gilded dome and frescoes of a basilica

Founder story ad opening on the trousers against black

Six-step skincare routine as a grid: cleanse, prep, activate, treat, plump, seal

Skincare ad in close-up as the creator shows her results

Split-screen before and after ad for a beef organ supplement, captioned as a first-person discovery

Grooming ad: a flat lay of men's antifungal products with the line 'has been tricking you'

Cold brew ad: pouring a pitcher of coffee, five minutes of prep for seven days of coffee

Creator holding a supplement box to camera, sceptical about the trend

Cattle Creek Mercantile ad: stirring tallow skincare by hand in a kitchen

Trading ad: a market board filling with red as prices fall

Title card reading: give us 60 seconds to show you the future of skincare

Brands that trust us.

Scale comes from the creative.

Meta's buying is automated. What is left to move is the ad itself: the angle, the person on camera, the first three seconds. In 77 seconds Luka takes one of ours apart and shows you how it was built to sell.

Case studies.

Four accounts we took over. Hover for the numbers, open one for the window every figure came from.

Increase my ROAS See the portfolio

We start in your Ads Manager.

Your ad account is already telling you a story. We turn it into strategy.

First read Example Account

What's holding spend

71% of spend sits on 3 ads

Which angles actually carry the account.

What's about to go

frequency 3.8 and climbing

The winner is three weeks from fatigue.

9 of 10 ads reach only 1 audience

the same people, month after month

Similar creative reaches similar people.

What the numbers mean

ROAS up, new customers flat

We report new customer acquisition.

What we make with AI.

We can produce the whole ad with AI. The creator, the scenes, the B-roll and the voice, with nothing filmed and no product shipped anywhere.

AtlasFunded AI UGC ad — **AtlasFunded**13.5 ROAS · $16k revenue

Concept Animated ad — **Concept**Animated

Concept Full production ad — **Concept**Full production

RoadArmor by EKON Full production ad — **RoadArmor by EKON**Full production

TruckCases Full production ad — **TruckCases**Full production

Disclosed as AI-generated wherever the platform or the law requires it.

Seventy brands, across prop trading, footwear, skincare, supplements and outdoor gear. Let us do it for yours.

Scale my ad account

What the ads did.

Meta-attributed figures, taken from client ad accounts between 2024 and 2026.

$30M+
revenue generated: 5000+
video ads shipped: 70+
brands served: 27%
average ROAS lift

Sierra Madre

Outdoor and emergency gear. The single biggest ad we have run: $358.7k of spend returned $685.1k at 1.91 ROAS.

1.91
ROAS

$685.1k
revenue

$358.7k
spend
AquaFunded

Prop trading. One evergreen top-of-funnel ad turned $20.5k of spend into $187.7k at 9.14 ROAS.

9.14
ROAS

$187.7k
purchase value

$20.5k
spend
RoadArmor by EKON

Motorcycle gear. The founder-story winner put €33.9k of spend through at 2.51 ROAS, and the concept was AI-generated.

2.51
ROAS

€85.1k
revenue

€33.9k
spend
Atlas Funded

One AI UGC video did $16k at 13.5 ROAS. The hook that won was not the one we would have picked.

13.5
ROAS

$16k
one video

$35k
the concept
BergXPerten

German footwear. €41k of spend returned €87.7k at 2.14 ROAS, scripted and produced in German.

2.14
ROAS

€87.7k
revenue

€41k
spend
Sierra Madre

Same account, different product. A quarter of the spend at a better return: $126.1k returned $293.7k at 2.33 ROAS.

2.33
ROAS

$293.7k
revenue

$126.1k
spend

Lower my CPA

How we scale ad accounts.

Why brands move to us.

We produce at scale.

Nobody picks the winner in advance, it's a numbers game. We put so many concepts in front of Meta that it finds one for you, every month.
We plan for your winner to die.

Most accounts have two or three ads carrying the spend. When they fatigue in the same month, acquisition drops for the whole quarter. We keep the next three winners ready.
Volume only counts with creative diversity.

Under Andromeda the creative does the targeting. Minor variations land in the same audience pocket, so three hundred ads with nothing different behind them is one ad, three hundred times. We differentiate on several layers, making sure your ad account is healthy.
Our turnaround is days, not weeks.

Most agencies take forever passing a concept from strategist to editor to revisions. We know how crucial fast execution is and make sure your ads are ready in days, not weeks.

Things you might want to ask.

The rest gets answered on the call. Bring the ad account.

Book a 30-min call

Do AI ads actually perform?

It depends what you make. A generated person giving a testimonial gets spotted, and a testimonial only works if you believe the person delivering it. Stories and animation carry no such problem. Nobody minds that a cartoon isn't real, and the same holds here: if the story lands, the audience doesn't care how it was made.

Will it look fake?

Some AI videos do. We don't ship a creator who looks wrong for the customer, a voice that doesn't match the face, or hands with six fingers. Every ad gets reviewed before it reaches you.

How is this different from an AI ad tool?

Volume on its own doesn't scale an account. We've seen brands pushing two thousand ads a month that still can't scale past a few thousand in spend. What decides the outcome is the persona, the angle and the claim underneath the ad. The AI is the production method, not the strategy.

Do you still work with real creators?

Yes. We ran a real UGC operation for more than two years, and we still use real people when the ad or the client calls for it. It's a decision we make per ad, not the only option.

Do you only do Meta ads?

No, but it's where we've made over 5000 ads and generated over $30M. Creative built for the Meta auction isn't the same as creative built for six channels at once, and you shouldn't be running one cut everywhere. If you want TikTok versions of the same concepts, we make those too.

Do you run the ads?

Yes. We can take the media buying as well.

Can I send you my own script?

Absolutely. If you have something specific in mind, we'll produce it. We can't stand behind the performance the same way though, because at that point we're responsible for a smaller part of the process.